+215% Keyword Growth:
How Trauma Services Transformed Its Online Presence with Local SEO and a Full-Site Overhaul
Trauma Services
- SEO
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Results
+215%
Total Keyword Rankings
+92%
Organic Clicks
+467%
Organic Impressions
+14 Positions
Average Position
+215%
Total Keyword Rankings
+92%
Organic Clicks
+467%
Organic Impressions
+14 Positions
Average Position
Overview
Trauma Services is a rapidly growing biohazard cleanup company with a wide service area across the Northeast U.S. and plans for national expansion. Their services include unattended death, hoarding, drug lab, and chemical cleanup—requiring both discretion and professionalism.
As a niche business expanding into new geographies, Trauma Services needed a website and SEO strategy that matched their expertise and kept pace with their growth trajectory.
Challenge
The existing website was outdated, lacking both the design quality and SEO infrastructure necessary to compete. It wasn’t ranking for core non-branded keywords, had thin content, and wasn’t targeting service areas effectively—making it hard for new customers to find them in search.
Solution
elk Marketing provided a full-scale website transformation, combining design, technical SEO, and localized content strategy to bring Trauma Services up to par with industry expectations and regional search demand.
- Conducted in-depth audits of competitor sites, keyword opportunities, and technical health
- Executed a full website redesign with optimized content across all service categories
- Built localized service-area pages and location-specific landing pages for SEO
- Optimized and expanded Google Business Profiles for local pack visibility
- Focused content around niche cleanup services to improve non-brand discoverability
Results
In just 12 months, Trauma Services saw a 215% increase in total keyword rankings and a 467% boost in impressions. Average keyword position jumped 14 spots, while 28-day click volume nearly doubled—proving that smart local SEO and structural upgrades can dramatically scale niche service businesses.
Recommendations
For specialized businesses with expanding territories, local SEO is critical. Combining geotargeted content, modern UX, and a technically sound site structure is the fastest route to scalable, regional growth.
