The elk logo in a red and pink color gradient.
The elk logo in a red and pink color gradient.
Work With Us

Results

400 %

Increase in indexed pages

2.5 X

Increase in monthly sales

300 %

Increase in average organic
click-through rate

Nestfully logo.

Overview

Nestfully is a modern home listing portal powered by brokerage data from over 240,000 agents nationwide. Launched in 2023, the site aimed to compete with established players like Realtor.com and Zillow by providing a user-friendly platform for home seekers. Despite its industry expertise, Nestfully faced significant SEO challenges, including duplicate content, disorganized site architecture, and low visibility in organic search.

Problem

As a new entrant in a competitive market, Nestfully struggled with poor search engine rankings due to structural issues and a lack of unique content. The site needed an SEO strategy that could address these foundational problems while positioning it as a trusted alternative to industry giants.

Solution

elk implemented a two-pronged approach to optimize Nestfully’s SEO performance.

First, technical SEO improvements reorganized the site’s architecture by introducing property type and state-specific categories, resolving crawling and indexing issues.

Next, a content initiative focused on creating unique, geo-targeted pages for every city and state, ensuring greater relevance and visibility for local searches.

Blair

Marketing manager

“The elk team has dramatically increased our site traffic and brand awareness through their targeted SEO approach. We’re now ranking for over 52,000 non-branded keywords on search, and continue to see this number increase!”