+409% Click Growth in Q1:
How Nestfully Scaled SEO With Technical Fixes and Strategic Content Execution
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Results
+409%
Organic Clicks
+206%
Organic Impressions
+61%
Top 10 Keywords
+409%
Organic Clicks
+206%
Organic Impressions
+61%
Top 10 Keywords
Overview
Nestfully is a consumer-first real estate search platform launched in 2023 by a coalition of top-tier MLSs, including Bright MLS, CRMLS, and REcolorado. Designed to offer a transparent, ad-free experience, Nestfully delivers real-time property listings sourced directly from MLS databases—ensuring data accuracy trusted by real estate professionals.
With a fast-growing platform and an urgent need for indexation velocity, Nestfully partnered with Elk to drive SEO performance from the ground up.
Challenge
Nestfully’s site launched with foundational technical SEO issues that risked stalling growth. Key problems included XML sitemap errors, excessive crawl depth, poor intent alignment on landing pages, and a missing structured data (Schema) strategy. These factors collectively limited Google’s ability to discover, index, and rank content effectively.
Solution
elk worked hand-in-hand with Nestfully’s internal and platform teams to identify SEO blockers, translate strategy into dev-ready requirements, and execute a dual-track approach focused on both technical foundation and content expansion.
- Weekly strategy and collaboration calls with dev and platform teams
- Custom-built SEO Requirements doc to bridge the gap between SEO strategy and technical implementation
- Fixes for sitemap, crawl depth, and Schema markup issues
- Built and deployed pillar page strategies and scalable metadata optimizations
- Developed and managed top-of-funnel content to expand non-brand keyword reach
Results
Nestfully saw a 409% increase in clicks and a 206% increase in impressions, alongside a 4.6-position improvement in average ranking. Their share of top 3, 10, and 20 keyword rankings also surged—proving that foundational technical work combined with content execution can produce exponential results, even in a crowded real estate space.
Recommendations
For fast-growing platforms like Nestfully, SEO isn’t just about publishing content—it’s about indexation speed, crawl control, and aligning technical execution with search strategy. Clear communication between teams is the unlock.
