+36,567% Growth in SERP Features:
How Modern Mirrors Transformed Organic Visibility Through Strategic Content and Site Structure
Modern Mirrors
- SEO
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Results
+53%
Organic Clicks (YoY)
+70%
Organic Impression (YoY)
+450%
Page 1 Keywords (YoY)
+36,567%
SERP Features (YoY)
+53%
Organic Clicks (YoY)
+70%
Organic Impression (YoY)
+450%
Page 1 Keywords (YoY)
+36,567%
SERP Features (YoY)
Overview
Modern Mirrors by Impressions Vanity Co. is a premium brand offering sleek, LED-lit mirrors for bathrooms, vanities, and beauty spaces. Their product line includes everything from contemporary cabinet mirrors to Hollywood-style designs, combining function with visual impact.
Although they had a healthy product catalog, Modern Mirrors lacked strong category infrastructure and had minimal blog content—limiting their visibility in both commercial and informational search results.
Challenge
Modern Mirrors had plenty of SKUs, but a sparse category structure made it difficult for search engines to crawl and rank relevant collections. Their blog was also underutilized, with only a few published posts—leaving valuable informational traffic untapped.
Solution
elk Marketing implemented a two-pronged SEO strategy: improving site architecture and building a content engine that could scale organic visibility over time.
- Recommended and deployed new top nav collections to house product SKUs more effectively
- Built and executed a blog content calendar—publishing 1 SEO-optimized post per week
- Focused blog content around high-opportunity informational queries
- Enhanced metadata and internal linking across blog and product content
- Aligned content efforts with non-branded keyword gaps in target categories
Results
Modern Mirrors saw exponential gains in SERP feature rankings and a meaningful lift in top 3 keyword placements. Blog content alone now accounts for over half of all ranking keywords on the site—proving the impact of consistent, targeted publishing.
Recommendations
Product-focused brands often overlook the power of content. When paired with smart site structure, ongoing blog strategy can drive massive SEO gains—especially in competitive verticals.
