+769% Growth in SERP Features:
How Impressions Vanity Revamped SEO and Reached an All-Time High in Top 3 Keywords
Impressions Vanity
- SEO
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Results
+28%
Top 3 Keywords
+769%
SERP Features
+19%
Organic Impressions
+28%
Top 3 Keywords
+769%
SERP Features
+19%
Organic Impressions
Overview
Impressions Vanity is a glam-forward furniture and beauty accessories brand known for its Hollywood-style lighted mirrors, vanity tables, and makeup organizers. Despite a steady climb in organic traffic over the past 18 months, the brand struggled to break through with more competitive, high-visibility keyword rankings—especially in the top 3 results and SERP features.
Challenge
While Impressions Vanity had made consistent month-over-month SEO gains, their presence on page 1 and in SERP features lagged behind. Outdated collection URLs and a static top navigation limited crawlability and discoverability of key product pages. Blog content was also inconsistent, limiting long-tail visibility.
Solution
elk implemented a series of high-impact SEO enhancements to strengthen site architecture, keyword coverage, and content performance—without disrupting the brand’s look or UX.
- Reworked top navigation to improve internal linking and product discoverability
- Canonicalized outdated collection URLs to their new, consolidated destinations
- Took over blog strategy, publishing fresh, keyword-targeted content weekly
- Optimized for SERP features (FAQ, image packs, rich snippets)
- Focused efforts on increasing Top 3 keyword share in product-heavy SERPs
Results
These changes led to an all-time high in both Top 3 keyword rankings and SERP feature appearances. With a +769% lift in SERP features and stronger visibility in the top keyword positions, Impressions Vanity is now better positioned to dominate high-intent beauty and furniture searches.
Recommendations
If you’re seeing slow SEO progress, it may be time to address the backend: navigation structure, canonical logic, and consistent content cadence. Small technical and structural shifts can unlock major ranking improvements.
