+43% Page One Keyword Rankings in 3 Months:
How Highline Wellness Dominated Organic Search with elk Marketing
Highline Wellness
- SEO
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Results
+43%
Page One Keyword Rankings
+40%
Top 3 Keyword Position Growth
+35%
Overall Keyword Growth
316+
Top 3 Keyword Rankings
+43%
Page One Keyword Rankings
+40%
Top 3 Keyword Position Growth
+35%
Overall Keyword Growth
316+
Top 3 Keyword Rankings
Overview
Highline Wellness, a premium CBD eCommerce brand, struggled with low organic visibility and missed opportunities in search. To overcome these challenges, they partnered with elk Marketing to implement a robust SEO strategy aimed at boosting keyword rankings and driving organic traffic in a highly competitive market.
Challenge
The CBD market is highly saturated, making it difficult for Highline Wellness to rank organically for critical search terms. Despite offering quality products, they lacked the organic presence needed to capture valuable search traffic and compete with leading brands.
Solution
Highline Wellness partnered with elk Marketing to tackle their challenge of low organic visibility in the saturated CBD market.
- Content Optimization: Creating keyword-rich, informative content targeting high-intent search terms.
- On-Page SEO: Improving meta tags, headers, and internal linking to boost relevance and ranking potential.
- Backlink Building: Acquiring high-quality backlinks from authoritative health and wellness sites to enhance domain authority.
- Strategic Keyword Targeting: Identified high-value CBD-related keywords through thorough research.
- Content Creation: Developed engaging blogs, guides, and product descriptions optimized for SEO.
- Technical SEO Enhancements: Improved site speed, mobile performance, and internal link structure.
- Backlink Strategy: Built a network of quality backlinks to improve search engine credibility.
- Performance Tracking: Continuously monitored keyword rankings and organic traffic to adapt the strategy.
Results
Within three months, Highline Wellness achieved a +43% increase in page one keyword rankings and +40% growth in top three keyword positions. The campaign also led to a +35% increase in overall keyword growth, with 316+ keywords ranking in the top three positions on Google. Notably, critical terms like “CBD gummies“, “CBD melatonin“, and “CBD bath bomb” now appear on page one.
Recommendations
Don’t fear the “off season”—it’s a prime time to optimize, experiment, and reallocate budget for better long-term performance. A diversified platform strategy paired with fresh, evergreen creative can keep growth consistent year-round.
“Their team is always transparent and willing to make adjustments to accommodate us. Since implementing the changes recommended by the elk Marketing team, we've seen over a 60% increase in total ranking keywords and a 70% increase in keywords ranking in the top three positions on Google. We're always impressed with the elk team's professionalism and expertise in the industry.”
