+108% Keyword Growth:
How HexClad Scaled Organic Visibility with Technical SEO & Collection Page Optimization
HexClad
- SEO
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Results
+108%
Total Ranking Keywords
+46%
Page 1 Keywords
+154%
SERP Features
+108%
Total Ranking Keywords
+46%
Page 1 Keywords
+154%
SERP Features
Overview
HexClad is a premium cookware brand transforming kitchens with its patented hybrid technology—combining the best of stainless steel, nonstick, and cast iron into a single pan. Backed by Gordon Ramsay and trusted by home cooks and pros alike, HexClad is known for its unmatched blend of performance, design, and durability.
When HexClad partnered with elk, their goal was to strengthen SEO infrastructure and improve visibility across competitive cookware-related search terms.
Challenge
HexClad’s innovative product lineup wasn’t matched by its organic visibility. The site structure and technical SEO setup had room for improvement, and key product collections weren’t fully optimized to rank for high-intent, non-branded queries—limiting their share of search in a high-competition market.
Solution
elk delivered a combination of technical and on-page SEO enhancements, targeting foundational fixes and keyword-rich optimizations across priority collection pages.
- Identified and resolved key technical SEO issues affecting crawlability and indexing
- Optimized collection pages for high-value cookware and kitchen-related queries
- Improved metadata, header structure, and internal linking across key site sections
- Enhanced on-page signals to better align with intent-driven search behavior
- Monitored and iterated on changes to accelerate keyword and SERP growth
Results
In nine months, HexClad saw explosive SEO growth, with a 108% increase in total ranking keywords and a 154% surge in SERP feature visibility. Page 1 keyword presence grew by 46%, putting HexClad in a stronger position to win high-intent searches and attract new customers organically.
Recommendations
Premium brands in competitive verticals can’t afford to ignore foundational SEO. Technical structure and optimized product collections are essential for scaling organic growth—especially when your brand is already winning on quality and reputation.
