Think your site is optimized—but still not seeing results? Let’s find out why.
Estimated Organic Traffic
Ranking Keywords
SERP Features
Estimated Organic Traffic
Ranking Keywords
SERP Features
goodr is a bold, irreverent eyewear brand known for affordable, high-performance sunglasses built for active lifestyles. When goodr partnered with Elk Marketing, their goal was to increase global visibility on non-branded keywords and grow organic traffic—without compromising their strong, quirky brand identity.
In early 2024, goodr hit an all-time high in ranking keywords, but visibility began to decline month-over-month afterward. Without a clear understanding of the technical and content-based causes, diagnosing the drop became a challenge. Internal gaps between SEO strategy and Dev implementation further complicated the issue.
To uncover the root cause and ensure future SEO success, Elk joined goodr’s development team meetings directly—aligning SEO recommendations with their website roadmap in real time. This partnership helped goodr make smarter, SEO-conscious changes without disrupting brand tone or site functionality.
By May 2025, goodr reached a new all-time high in ranking keywords, surpassing previous peaks. The collaboration between Dev and SEO created a scalable framework for international growth and better performance across SERPs—without sacrificing brand personality.
SEO isn’t just keywords and content—it’s collaboration. Bridging the gap between dev teams and SEO strategy unlocks compounding results and prevents progress from stalling.
