+185% Keyword Growth & +58% International Traffic:
How goodr Leveled Up Global SEO Without Losing Brand Voice
goodr
- SEO
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Results
+11%
Estimated Organic Traffic
+185%
Ranking Keywords
+358%
SERP Features
+11%
Estimated Organic Traffic
+185%
Ranking Keywords
+358%
SERP Features
Overview
goodr is a bold, irreverent eyewear brand known for affordable, high-performance sunglasses built for active lifestyles. When goodr partnered with Elk Marketing, their goal was to increase global visibility on non-branded keywords and grow organic traffic—without compromising their strong, quirky brand identity.
Challenge
In early 2024, goodr hit an all-time high in ranking keywords, but visibility began to decline month-over-month afterward. Without a clear understanding of the technical and content-based causes, diagnosing the drop became a challenge. Internal gaps between SEO strategy and Dev implementation further complicated the issue.
Solution
To uncover the root cause and ensure future SEO success, Elk joined goodr’s development team meetings directly—aligning SEO recommendations with their website roadmap in real time. This partnership helped goodr make smarter, SEO-conscious changes without disrupting brand tone or site functionality.
- Embedded SEO team into goodr’s dev sprint planning to improve cross-functional alignment
- Identified and addressed technical SEO blockers caused by recent site changes
- Preserved brand tone while optimizing content for non-branded keyword visibility
- Enhanced metadata, structured data, and internal linking to improve SERP performance
- Prioritized opportunities by country to scale international growth
Results
By May 2025, goodr reached a new all-time high in ranking keywords, surpassing previous peaks. The collaboration between Dev and SEO created a scalable framework for international growth and better performance across SERPs—without sacrificing brand personality.
Recommendations:
SEO isn’t just keywords and content—it’s collaboration. Bridging the gap between dev teams and SEO strategy unlocks compounding results and prevents progress from stalling.
