+118% U.S. Traffic and Global SEO Wins:
How Arc’teryx Scaled Non-Brand Visibility with Technical Infrastructure and International Targeting
Arc'teryx
- SEO
- Claim Your Free Audit
Think your site is optimized—but still not seeing results? Let’s find out why.
Talk To An Expert
Results
+11%
Estimated Organic Traffic
+185%
Ranking Keywords
+358%
SERP Features
+11%
Estimated Organic Traffic
+185%
Ranking Keywords
+358%
SERP Features
Overview
Arc’teryx is a globally respected outdoor apparel and equipment brand, known for pushing the limits of performance, durability, and design. While their product quality and brand recognition were world-class, Arc’teryx sought to increase visibility and performance on non-branded keywords across key global markets—without compromising the complex infrastructure behind their growing tech stack.
Challenge
Arc’teryx needed to scale its SEO impact across multiple regions and languages. However, limited CMS flexibility and a fragmented technical setup slowed the deployment of SEO improvements. International search visibility was also inconsistent due to issues with hreflang implementation and region-specific targeting.
Solution
elk stepped in to streamline SEO execution by aligning with Arc’teryx’s internal teams on infrastructure, CMS capabilities, and international SEO strategy.
- Consulted on scalable CMS configuration to support on-page SEO deployment
- Audited and guided implementation of hreflang tagging for global accuracy
- Delivered page-level optimization guidelines for PLPs, PDPs, and long-form content
- Collaborated with in-house developers to identify and overcome technical blockers
- Expanded non-brand content strategy with blog briefing and writing
- Focused efforts on scaling organic video visibility with YouTube optimizations
Results
By Q1 2025, Arc’teryx hit record highs in global non-branded keyword rankings and traffic. With a 137% increase in European page 1 keywords and a 118% surge in U.S. traffic, the SEO program didn’t just meet goals—it demolished them.
Recommendations
When dealing with a global brand and complex infrastructure, successful SEO requires collaboration between developers, stakeholders, and strategists. The right technical foundation paired with regionally tailored strategy can unlock exponential gains.
