Think your site is optimized—but still not seeing results? Let’s find out why.
Google Search Video Views
External Video Views
Browse Features
Suggested Videos
Google Search Video Views
External Video Views
Browse Features
Suggested Videos
Over six months, Arc’teryx saw dramatic gains in video visibility:
Arc’teryx is a globally recognized outdoor brand known for high-performance apparel and gear built for climbing, mountaineering, and all-weather exploration. While their video content showcased cinematic storytelling and technical excellence, it wasn’t being surfaced in key discovery channels—limiting its reach and impact.
In early 2025, Arc’teryx partnered with elk to maximize the discoverability of their YouTube library across both Google and YouTube search.
Despite producing high-quality video content, Arc’teryx’s YouTube presence was underperforming. Videos weren’t ranking for core branded and non-branded keywords, metadata fields were inconsistently applied, and internal search performance lagged—especially for evergreen topics like climbing and gear use. Without an SEO-first video strategy, the content lacked long-term discoverability.
elk deployed a full-scale YouTube SEO and video optimization strategy to align Arc’teryx’s content with high-intent search behavior across platforms.
Your video content shouldn’t just be seen—it should be found. SEO for YouTube and Google video results requires structured metadata, strategic content groupings, and continuous optimization to scale reach.
