+386% Google Search Views and +204% YouTube Traffic
How Arc’teryx Scaled Organic Discovery with YouTube SEO
- SEO, Youtube Seo
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Results
+386%
Google Search Video Views
+164%
External Video Views
+94%
Browse Features
+70%
Suggested Videos
+386%
Google Search Video Views
+164%
External Video Views
+94%
Browse Features
+70%
Suggested Videos
Overview
Arc’teryx is a globally recognized outdoor brand known for high-performance apparel and gear built for climbing, mountaineering, and all-weather exploration. While their video content showcased cinematic storytelling and technical excellence, it wasn’t being surfaced in key discovery channels—limiting its reach and impact.
In early 2025, Arc’teryx partnered with elk to maximize the discoverability of their YouTube library across both Google and YouTube search.
Challenge
Despite producing high-quality video content, Arc’teryx’s YouTube presence was underperforming. Videos weren’t ranking for core branded and non-branded keywords, metadata fields were inconsistently applied, and internal search performance lagged—especially for evergreen topics like climbing and gear use. Without an SEO-first video strategy, the content lacked long-term discoverability.
Solution
elk deployed a full-scale YouTube SEO and video optimization strategy to align Arc’teryx’s content with high-intent search behavior across platforms.
- Rewrote metadata (titles, descriptions, tags) around search demand for outdoor keywords
- Standardized video SEO frameworks with consistent chapters, timestamps, and tags
- Created structured playlists to enhance topical authority and session time
- Provided video schema markup recommendations for embedded videos on-site
- Analyzed SERPs and competitors to surface new keyword opportunities
Results
Over six months, Arc’teryx saw dramatic gains in video visibility:
- Google Search video views grew by 386%
- YouTube performance across search, browse, and suggested traffic improved significantly
- New keyword traction—like “climbing” and “mountaineering”—resulted in thousands of incremental views
- Google Search Console video appearances grew by over 415K impressions and nearly 5,000 clicks
Recommendations
Your video content shouldn’t just be seen—it should be found. SEO for YouTube and Google video results requires structured metadata, strategic content groupings, and continuous optimization to scale reach.
