+275% Growth in Keyword Rankings:
How AMS Fulfillment Rebuilt Its Online Presence to Compete with Industry Giants
AMS Fulfillment
- SEO
- Claim Your Free Audit
Think your site is optimized—but still not seeing results? Let’s find out why.
Talk To An Expert
Results
+468%
Top 10 Keywords
+275%
Total Keywords
+1057%
SERP Features
+468%
Top 10 Keywords
+275%
Total Keywords
+1057%
SERP Features
Overview
AMS Fulfillment is a bi-coastal, B-Corp certified fulfillment company offering a wide range of ecommerce logistics services—from warehouse management and kitting to back-office support and engineering. With fulfillment experts in every corner of their operation, AMS combines purpose with performance.
However, in a competitive space dominated by well-established giants, AMS needed a modern digital strategy to stand out in search and attract the right clients.
Challenge
Despite a strong value proposition and deep expertise, AMS lacked the digital presence necessary to compete online. Their website structure was outdated, SEO was underperforming, and they weren’t surfacing for many high-value keywords in organic or paid search. Without a major overhaul, they risked losing visibility to bigger, louder competitors.
Solution
elk partnered with AMS to deliver a full digital transformation—rebuilding their website, optimizing their SEO strategy, and launching a targeted content program to drive sustained visibility.
- Completely redesigned the website with a focus on usability, conversion, and SEO
- Reorganized navigation and landing page structure for improved crawlability and UX
- Deployed a comprehensive, keyword-driven blog strategy
- Optimized content and technical signals for Google’s trust and indexing
- Began paid media improvements to complement organic momentum
Results
In one year, AMS Fulfillment saw total keyword rankings increase by 275%, with a 468% boost in top 10 keyword placements. SERP feature visibility exploded by 1,057%, and organic became the top traffic-driving channel—demonstrating trust and relevance in Google’s eyes.
Recommendations
Purpose-driven businesses like AMS can outperform industry giants with the right strategy. When UX, SEO, and content come together, even the most competitive landscapes become winnable.
