+2,569% Revenue Growth: How Trauma Services Scaled Fast from Zero with Multi-Platform Paid Ads
Trauma Services
- Paid Media
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Results
+79%
Ad Spend
+2,569%
Revenue
+12%
Leads
+450%
Converted Leads
Overview
Trauma Services provides professional biohazard cleanup and remediation services, helping businesses and individuals handle complex and sensitive situations with expertise and care.
Before partnering with elk Marketing, Trauma Services had no established paid media strategy, relying solely on organic traffic and referrals for client acquisition. This limited their ability to scale and reach new audiences effectively.
Challenge
Trauma Services had no prior experience with paid advertising, meaning their growth was hampered by a lack of visibility and inconsistent client acquisition. Without a digital presence, they struggled to generate consistent leads and relied on word-of-mouth and organic search, making revenue growth unpredictable.
Solution
We took Trauma Services from zero to exponential growth by implementing a multi-platform paid media strategy designed to build awareness, generate high-quality leads, and drive revenue.
- Launched ad campaigns across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads
- Focused on precise targeting and tailored messaging relevant to the biohazard and mental health space
- Prioritized lead quality over volume through continuous ad optimization
- Conducted A/B testing on messaging, landing pages, and platform strategy to maximize conversions
- Dynamically adjusted budget allocation based on platform performance and lead quality data
Results
Between March 2025 and August 2024:
- Ad spend increased by 79%
- Revenue surged by 2,569%
- Lead volume grew by 12%
- Converted leads rose by 450%
The strategic focus on high-quality leads rather than mere volume resulted in substantial revenue growth. By leveraging multi-platform advertising and iterative optimization, Trauma Services not only attracted more clients but also significantly improved lead conversion rates, building a sustainable pipeline.
Recommendations
When starting paid media from scratch, the key is to combine full-funnel coverage with a relentless focus on lead quality. Multi-channel campaigns, continuous testing, and data-driven budget adjustments are critical to sustainable growth.
