Results

3.85X

Growth in revenue from Google Ads from $7,600 to $29,300

97%

Increase in Monthly Sales

21%

Increase in Website Sessions

Overview

Splendor, a business focused on high-quality products, was struggling to generate sufficient sales and brand recognition. Their monthly sales were hovering around $14,000, below their target for growth. With low traffic and minimal brand awareness, they turned to elk Marketing to improve their online visibility and sales performance.

Problem

When elk began working with Splendor in December 2023, the company faced significant challenges with brand recognition and low site traffic. These factors were contributing to their underperforming sales figures, and a more robust advertising strategy was needed to increase awareness, drive traffic, and improve overall sales.

Solution

elk implemented a comprehensive paid media strategy to address these challenges.

To boost brand recognition and increase site sessions, the team helped Splendor ramp up their ad spend by approximately 300%. The focus was on Google Ads, including Search, Shopping, and Performance Max campaigns, optimizing each channel to improve ad performance.

In addition, elk launched targeted Meta Ads campaigns on Facebook and Instagram to further engage potential customers, build brand awareness, and drive traffic to the website.

Blair

Marketing manager

“The elk team has dramatically increased our site traffic and brand awareness through their targeted SEO approach. We’re now ranking for over 52,000 non-branded keywords on search, and continue to see this number increase!”