How Splendor Water Doubled Monthly Revenue in 9 Months with Strategic Digital Ads
Splendor Water
- Paid Media
- Claim Your Free Audit
We found $2.5M in wasted annual spend for our clients. Are you sure your agency isn’t doing the same?
Your ads are running — but are they working? Let’s find out.
Talk To An Expert
Results
+95%
Monthly Sales
+34%
Orders
+21%
Site Sessions
-59%
CPA (Cost Per Acquisition)
Overview
Splendor Water offers premium volcanic water sourced directly from the pristine Cotopaxi volcano in Ecuador. Known for purity and exceptional hydration, Splendor Water caters to health-conscious consumers seeking natural wellness.
Leveraging strategic Google and Meta advertising, Splendor Water nearly doubled their monthly revenue, significantly boosted site engagement, and achieved impressive advertising efficiency gains within nine months.
Challenge
Splendor Water faced intense competition from established brands and Marketplaces such as Amazon and San Pellegrino in the premium bottled water market. They needed to scale online sales while maintaining profitable conversion rates despite increased ad spend.
Previously inefficient advertising limited market reach, constrained sales growth, and reduced overall profitability, impacting brand visibility and competitiveness.
Solution
We implemented a cohesive digital marketing strategy leveraging Google and Meta Ads to reach high-intent audiences and drive quality traffic to the Splendor Water website.
-
Strategic audience targeting on Google and Meta Ads, focusing on high-conversion search, social, shopping, dynamic product ads, Performance Max, and remarketing campaigns.
-
Strategic Performance Max campaigns with optimized audience signals (luxury shoppers, restaurant/grocery delivery).
-
Detailed keyword optimization, emphasizing health-related queries like “best bottled water for kidneys”, “Premium water for wellness”, and “Purest drinking water brands”.
-
Scalable campaign structures allowing increased budgets while maintaining efficiency.
-
Engaging creatives and messaging, highlighting Splendor’s unique volcanic purity and health benefits.
-
Consistent rotation of creative and copy, iterating on best performers to maximize performance month over month.
-
Continuous evaluation and pausing of lower-performing ad groups and creatives.
-
Reallocation of budgets to high-performing evergreen content on Meta platforms.
- Conversion-focused Google Ads and Meta Ads strategy
- Audience segmentation and remarketing
- Creative optimization and testing on Meta platforms and within PMax campaigns.
- Budget scaling while maintaining ROAS efficiency
Results
Over the course of 9 months, Splendor achieved sustainable revenue growth, higher profitability, expanded brand reach, and significantly increased online visibility. They also improved customer engagement metrics leading to long-term customer retention and loyalty while achieving consistent increases in initial AOVs.
Recommendations
Consistent testing and optimization of digital ads, combined with strategic audience targeting, are crucial for scaling revenue efficiently in competitive markets.
