OBED Bikes Achieves 46% Sales Growth and 63% Customer Surge with Rebuilt Paid Media Strategy
OBED Bikes
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Results
+46%
Gross Sales
+61%
New Customers
23x
ROAS
+68%
Google Sales
Overview
OBED Bikes is a premium gravel and road bike brand known for delivering affordable, customizable, high-performance carbon bikes to adventurous cyclists across the U.S.
By completely restructuring their Google Ads and Meta Ads accounts, we helped OBED Bikes achieve a 46% year-over-year (YoY) increase in sales and 61% growth in new customers all while dramatically improving ad efficiency and media ROI.
Challenge
Before partnering with us, OBED’s Meta Ads strategy was heavily reliant on giveaways, boosted organic posts, and broad, low-intent traffic campaigns. Meanwhile, their Google Ads account lacked modern strategies, advanced tools, and proper optimization, making it difficult to attract and convert valuable audiences.
Despite ongoing ad spend, OBED faced stagnant growth, limited return on investment, and a misalignment between media spend and sales outcomes. Facebook Ads delivered just two attributed purchases, and Google Ads struggled to generate scalable sales or consistent customer acquisition.
Solution
We rebuilt OBED’s entire paid media infrastructure from the ground up, shifting the budget toward high-intent audiences and building full-funnel campaigns specifically designed to drive meaningful purchases.
- Complete Google Ads overhaul, emphasizing Performance Max (PMax), shopping, and non-brand search campaigns
- Strategic keyword refinements, cutting irrelevant and low-quality terms while expanding reach to high-intent, mid-funnel, in-market audiences
- Evergreen Meta Ads refresh with carousel formats, stronger product-focused imagery, compelling feature/benefit copy, and expanded video creative
- Advanced retargeting and win-back campaigns to convert mid- and bottom-funnel audiences — crucial for OBED’s relatively high-consideration, four-figure-priced bikes
- Proactive pausing of underperforming ads and reallocation of spend to top performers
- Constant creative iteration: providing active feedback on winning ads, doubling down on proven formats, and testing new trends to stay ahead of the curve.
Results
This strategic transformation unlocked sustained revenue growth, significantly improved media efficiency, and positioned OBED for continued scaling – proving that a clear, data-driven, high-ROI ad strategy can propel even niche premium brands forward.
46% year-over-year increase in gross sales (Q4 2024–Q1 2025)
63% increase in total customers, with 61% growth in new customers
68% year-over-year growth in Google Ads-attributed sales
Facebook grew from 2 to 240 attributed purchases, with only 2x the prior budget
Achieved up to 23x ROAS (Feb 2025) on Google Ads and Meta Ads
Maintained an average monthly ROAS of ~15x on Meta Ads and ~14x on Google Ads over the past six months
Recommendations
Brands seeking scalable growth should focus on intent-driven audiences, maintain a steady flow of fresh creative, and consistently test and refine their campaigns using performance data. Avoid wasting budget on vanity metrics or low-converting traffic.
