The elk logo in a red and pink color gradient.
The elk logo in a red and pink color gradient.
Work With Us

Results

48%

Higher CVR

106%

Higher AOV

3.11x

ROAS

(compared to 0.50x with Advantage+)

$32

Cost of purchase

(vs. $61 with Advantage+)

NutraBio Performance Wellness logo.

Overview

Founded in 1996, NutraBio is a trusted leader in health and performance supplements, known for its transparency, safety, and science-backed formulas. Offering high-quality, USA-made, third-party-tested supplements tailored to diverse dietary needs like Kosher, Gluten-Free, and Vegetarian, NutraBio has built a reputation for excellence.

Problem

NutraBio needed a data-driven PPC strategy to scale their campaigns, boost conversions, improve ad relevance, and optimize ad spend. They sought to determine whether manual targeting or Meta’s AI-driven Advantage+ would deliver better results across audience segments. To achieve this, NutraBio partnered with elk Marketing to analyze data, refine campaigns, and maximize performance.

Solution

elk developed a full-funnel PPC approach targeting audiences at every stage of the buyer journey.

elk implemented A/B testing to compare Meta’s manual targeting with Advantage+ for prospecting and retargeting campaigns. Manual targeting leveraged NutraBio’s customer data to create detailed audience profiles, while Advantage+ utilized AI-driven automation for optimized retargeting.

Ads were fine-tuned to maximize ROI, with adjustments made to creative assets, ad copy, and budgets daily based on real-time performance data. Weekly calls ensured close collaboration with NutraBio, while actionable reports highlighted performance metrics and provided clear next steps.

Blair

Marketing manager

“The elk team has dramatically increased our site traffic and brand awareness through their targeted SEO approach. We’re now ranking for over 52,000 non-branded keywords on search, and continue to see this number increase!”