How NutraBio Scaled Conversions with Data-Driven PPC Strategies
NutraBio
- Paid Media
- Claim Your Free Audit
We found $2.5M in wasted annual spend for our clients. Are you sure your agency isn’t doing the same?
Your ads are running — but are they working? Let’s find out.
Talk To An Expert
Results
48%
Higher CVR
106%
Higher AOV
3.11x
ROAS
(vs 0.50x with Advantage+)
$32
Cost of purchase
(vs. $61 with Advantage+)
Overview
Founded in 1996, NutraBio is a trusted leader in health and performance supplements, known for its transparency, safety, and science-backed formulas. Offering high-quality, USA-made, third-party-tested supplements tailored to diverse dietary needs like Kosher, Gluten-Free, and Vegetarian, NutraBio has built a reputation for excellence.
Problem
NutraBio needed a data-driven PPC strategy to scale their campaigns, boost conversions, improve ad relevance, and optimize ad spend. They sought to determine whether manual targeting or Meta’s AI-driven Advantage+ would deliver better results across audience segments. To achieve this, NutraBio partnered with elk Marketing to analyze data, refine campaigns, and maximize performance.
Solution
elk developed a full-funnel PPC approach targeting audiences at every stage of the buyer journey.
A/B testing
elk implemented A/B testing to compare Meta’s manual targeting with Advantage+ for prospecting and retargeting campaigns. Manual targeting leveraged NutraBio’s customer data to create detailed audience profiles, while Advantage+ utilized AI-driven automation for optimized retargeting.
Fine-tuned ads
Ads were fine-tuned to maximize ROI, with adjustments made to creative assets, ad copy, and budgets daily based on real-time performance data.
Weekly calls
Weekly calls ensured close collaboration with NutraBio, while actionable reports highlighted performance metrics and provided clear next steps.
Blair
“The elk team has dramatically increased our site traffic and brand awareness through their targeted SEO approach. We’re now ranking for over 52,000 non-branded keywords on search, and continue to see this number increase!”
