Modern Mirrors Increases Leads by 61% with Just 12% More Spend
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Results
+12%
Ad Spend
+61%
Leads
-30%
Cost Per Lead (CPL)
Overview
Modern Mirrors is a premium e-commerce brand specializing in custom-designed mirrors that merge luxury aesthetics with everyday functionality.
While their products resonated with high-intent shoppers, ModernMirrors.com was facing inefficiencies in converting that interest into leads. By optimizing their lead form and aligning ad messaging with user intent, we helped the brand dramatically increase lead volume and reduce acquisition costs—all with only a modest increase in spend.
Challenge
Despite advertising on Google and Meta, Modern Mirrors saw underwhelming lead volume. The culprit? A lead form that asked too many qualifying questions, creating friction and causing potential customers to drop off before completing their submission. This bottleneck limited their ability to scale paid campaigns effectively.
Solution
We focused on conversion rate optimization (CRO) to streamline the lead capture experience and unlock better performance across channels.
- Simplified the lead form by eliminating unnecessary questions
- A/B tested variations to maximize submission rates
- Improved alignment between ad creative and landing page copy
- Increased ad spend strategically to fuel growth without waste
Results
By reducing friction and refining the customer journey, Modern Mirrors achieved a 61% increase in leads and cut their CPL by 30%, all while increasing ad spend by just 12%. This approach delivered scalable efficiency and positioned the brand for long-term success.
Recommendations
Conversion optimization doesn’t have to be complex—but it does have to be intentional. Even small changes to the user flow can yield outsized results when paired with smart ad scaling.
