Compartés Boosts ROAS by 31% and Revenue by 21%—All While Spending Less
Compartés
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Results
+21%
Revenue
-8%
Ad Spend
+20%
Sales Volume
+31%
ROAS
Overview
Compartés is a luxury chocolate brand known for its bold flavors, iconic packaging, and decades-long legacy of artisanal craftsmanship.
By refining their strategy and expanding across new platforms, Compartés increased revenue by 21% and ROAS by 31% in March 2025—despite spending 8% less than the same period last year.
Challenge
March has historically been a low-demand month for Compartés, falling between major gift-giving holidays like Valentine’s Day and Easter. Without a compelling seasonal hook, ad performance typically dips in March, leading to wasted budget and soft sales.
Solution
We turned this seasonal slump into an opportunity by leaning into optimization, creative testing, and smart expansion. The goal was to cut inefficiencies and unlock growth potential through better platform mix and evergreen content.
- Launched Microsoft Ads to tap into a fresh audience
- Rolled out evergreen creative testing across Meta to drive engagement and conversions year-round
- Made strategic optimizations to Google and Meta campaigns
- Eliminated underperforming campaigns to reallocate budget toward high-ROAS initiatives
- Added LinkedIn Ads selectively to target corporate gifting segments
Results
Despite lower seasonal demand, Compartés was able to increase both revenue and efficiency. The optimizations not only improved profitability but also built a stronger, more resilient advertising foundation going into the next peak season.
Recommendations
Don’t fear the “off season”—it’s a prime time to optimize, experiment, and reallocate budget for better long-term performance. A diversified platform strategy paired with fresh, evergreen creative can keep growth consistent year-round.
