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Total Website Sales
Meta Revenue (YoY)
Google ROAS
Corporate Gifting Leads
Total Website Sales
Meta Revenue (YoY)
Google ROAS
Corporate Gifting Leads
Compartés saw a breakout BFCM and holiday season under elk’s full-funnel strategy. Meta delivered a 4.26x ROAS with attributed revenue up 81% year-over-year, while total website sales grew 56% and returns improved 39%. Google performance strengthened as well, with revenue up 22% despite lower spend—a pure 34% ROAS gain—conversion rate up 13%, and corporate gifting leads increasing 58% during the same period.
Compartés is a luxury chocolate brand recognized for its handcrafted truffles, artistic chocolate bars, and design-forward gifting experiences. Blending premium ingredients with fashion-inspired packaging, the brand sits at the intersection of gourmet food and high-end lifestyle, attracting consumers who value both taste and visual craftsmanship. With strong retail presence, celebrity recognition, and a deep catalog of seasonal and evergreen collections, Compartés has significant untapped potential for scalable eCommerce growth.
Compartés hired elk to take full ownership of their growth engine. Our team was brought in to lead paid media, SEO, conversion rate optimization, creative direction and testing, and holistic market strategy. The mandate: rebuild the foundation the right way, create a scalable multi-channel system, and turn Compartés’ brand strength into predictable revenue growth year-round.
Compartés was struggling to translate its premium brand into scalable digital performance. The competitive landscape in luxury chocolate and gifting continues to tighten, and the brand lacked the creative diversity, testing cadence, and channel structure needed to stand out. Paid media performance was constrained by underperforming creative, limited variation in hooks and formats, and an overall lack of investment behind a clear growth strategy.
With fragmented creative direction, insufficient testing volume, and no unified market strategy, Compartés wasn’t able to convert its brand equity into efficient customer acquisition or predictable revenue growth. The opportunity was clear: build a coordinated, full-funnel system that could capture more high-intent demand and scale acquisition efficiently.
elk rebuilt Compartés’ growth foundation across paid media, SEO, CRO, creative, and market strategy. We established a unified, performance-focused system designed to cut through a competitive landscape, improve efficiency, and create scalable revenue growth. The strategy centered on elevating creative quality, expanding creative diversity, capturing more high-intent demand, and improving on-site conversion to support sustainable acquisition.
If your performance has plateaued or you’re not seeing meaningful returns from paid media, SEO, or creative, it’s time to rethink the foundation. Fragmented creative, weak testing cadence, or under-optimized channel structure can limit growth even for strong brands. A unified, full-funnel rebuild doesn’t just improve efficiency—it unlocks scale.
