+44% Organic Traffic Growth
How SILCA Increased Visibility with SEO + AEO Enhancements
- AEO, SEO
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Results
+44%
in Organic Search Sessions
+16%
Top 3 Ranking KWs
+32%
in Clicks
+30%
in Impressions
+44%
in Organic Search Sessions
+16%
Top 3 Ranking KWs
+32%
in Clicks
+30%
in Impressions
Overview
SILCA is a premium cycling accessories brand known for high-performance pumps, tools, and gear.
They partnered with elk to strengthen their organic visibility across Google Search and AI-powered search experiences (AEO), aiming to increase discovery, improve ranking performance, and grow qualified traffic.
Challenge
Despite having a strong product line and loyal customer base, SILCA struggled with inconsistent keyword rankings, low visibility for high-intent product terms, and underperforming organic sessions. Their existing content and metadata structure weren’t fully optimized for modern search expectations or AI-driven retrieval, limiting their exposure in competitive SERPs.
Solution
- Technical SEO cleanup: Improved title tags, metadata, indexing behavior, and schema implementation.
- AEO-focused enhancements: Added structured data to improve AI retrieval and SERP richness.
- Keyword optimization: Targeted high-value and mid-funnel terms, reworking priority landing pages to better match search intent.
- Content refinement: Strengthened on-page content, internal linking, and product detail depth to boost authority and ranking stability.
Results
Within six months, SILCA saw significant improvement in organic performance, including notable increases in top-three keyword rankings, strong upward trends in both impressions and clicks in Google Search Console, and growth in organic sessions within GA4. These lifts reflect stronger visibility, higher user engagement, and expanded reach across both traditional and AI-driven search surfaces.
Recommendations
To continue compounding growth, elk recommends ongoing technical refinement, new long-form and product-driven content, and continued schema expansion to stay ahead of shifting AI search patterns.
