+668% Organic Keyword Growth
How PrimeRx Outranked the Competition with elk’s AEO Strategy
- AEO, SEO
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Results
+668%
Organic Keywords
+30%
Organic Clicks
+5 Points
Authority Score
+668%
Organic Keywords
+30%
Organic Clicks
+5 Points
Authority Score
Overview
PrimeRx is a comprehensive pharmacy management platform offering software for prescription processing, claims, inventory, compliance, and more—available both on-prem and in the cloud. In late 2023, they partnered with elk to strengthen organic visibility and outrank key competitors for high-intent queries like “pharmacy software.”
The engagement focused on improving technical health, expanding keyword coverage, and increasing domain authority through smart SEO strategy and backlink acquisition.
Challenge
Despite having a strong platform and clear differentiators (PrimeRx CLOUD, PrimeRx MARKET, and PrimeRx Enterprise), PrimeRx was struggling to capture search share. Competitors were outranking them for core terms like “pharmacy software” due to better backlink profiles, richer content, and higher authority.
In addition, their technical SEO had several blockers—404s, redirect chains, duplicate metadata, and under-optimized content were limiting crawlability and AI search surface visibility.
Solution
elk deployed a comprehensive strategy that addressed foundational SEO issues and future-proofed the site for AI-powered search.
- Technical SEO Audit & Fixes
Resolved critical issues like broken pages, redirect loops, duplicate metadata, and image bloat. These improvements enhanced crawlability, indexation, and site performance.
- Keyword Strategy & Content Clustering
Identified high-value queries like “independent pharmacy management software” and long-tail feature terms, then mapped them into topic clusters to guide both page updates and blog creation.
- Backlinking & Authority Building
Launched a backlink acquisition campaign to secure placements in pharmacy tech blogs, industry directories, and software review sites—elevating PrimeRx’s authority score from 30 to 35.
- Content Optimization & Domain Consolidation
Refined key pages to align with target terms. In late 2024, elk also migrated sister site Trxade into the main PrimeRx domain—consolidating SEO equity and improving ranking for competitive head terms.
Results
In just 18 months, PrimeRx saw powerful SEO gains:
Organic Keyword Count
+688%
Main Keyword “Pharmacy Software” Ranking
+33 Spots
Authority Score
35
Google Search Console Clicks
9.75K
These results reflect a major shift in visibility, brand authority, and relevance across both traditional and AI-powered search experiences.
Recommendations
To sustain and build on this momentum, elk recommends continuing to publish long-form content targeting comparison and feature-specific queries, expanding schema for AI Overview (SGE) inclusion, and monitoring competitor placements to maintain authority and visibility
