+85% AI Overview Keyword Growth
How goodr Future-Proofed Its Organic Search with AI Engine Optimization
- AEO, SEO
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Results
+85%
AI Overview Keyword Coverage
+84%
Google Search Console Impressions (YoY)
+5
Points Domain Authority:
+85%
AI Overview Keyword Coverage
+84%
Google Search Console Impressions (YoY)
+5
Points Domain Authority:
Overview
goodr is a performance eyewear brand known for affordable, stylish sunglasses designed for runners, athletes, and adventurers. With a direct-to-consumer model and an irreverent voice, goodr has built a strong presence—but with the rise of AI-powered search, they needed to stay ahead of the curve.
In 2024, goodr partnered with elk to strengthen visibility across both traditional and AI-assisted search platforms.
Challenge:
As AI-generated search experiences gained traction, goodr realized their content wasn’t surfacing frequently in AI Overviews or other generative search elements. While their traditional SEO was solid, the brand needed to enhance how its content was structured and optimized for AI-readability, semantic clarity, and context relevance.
Solution
elk implemented a comprehensive AI Engine Optimization (AEO) strategy designed to help goodr show up more consistently in AI-generated search results across Google and emerging platforms.
- AI Overview Keyword Expansion: Identified and optimized for high-potential AI-intent keywords to improve inclusion in AI Overviews
- Structured Data Enhancements: Expanded schema coverage for products, FAQs, reviews, and rich content elements
- Semantic Content Optimization: Updated key pages to align with natural-language queries favored by AI systems
- Technical SEO Reinforcement: Improved crawlability, internal linking, and indexation of high-priority pages
- AEO Monitoring: Implemented early-stage tracking to benchmark AI-specific search appearance and growth
Results
In just six months, goodr saw an 85% increase in AI Overview keyword coverage, alongside an 84% YoY growth in GSC impressions. Their domain authority climbed from 46 to 51 over the course of the year—further improving their organic competitiveness and reinforcing trust with search engines.
These early AEO results indicate goodr is gaining ground across both traditional and AI-enhanced SERPs, setting the stage for continued visibility as search evolves.
Recommendations
AI Engine Optimization is no longer a future strategy—it’s a present necessity. Brands should focus on scaling structured data, producing AI-relevant content, and tracking performance in emerging AI Overview placements.
