Marketing Strategy + Resources
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There’s SEO (search engine optimization)… and then there’s GEO (generative engine optimization). SEO is built around traditional search engines, while
As much as you invest in creating a quality product or service, marketing is equally essential to your business’s success.
iPhone users may have gotten a notification that a new update was available during the last week of April. Business
We are excited, honored, and humbled to share the exciting news that elk Marketing has earned a spot on the
Software as a Service (SaaS) businesses have the potential to grow at an unparalleled rate compared with any other industry.
There would be no digital marketing without content marketing. If you intend to launch any sort of digital marketing campaign,
In business, perhaps nothing is more important than advertising and marketing. No matter how high the quality of your goods
The internet has altered the way that companies do business. Businesses have had to adapt to digital spaces to reach
Are you a small business owner trying to grow your business and expand your customer base? If you don’t already
If you are a small business owner investing in paid media, tracking and storing the leads you get from your
Comprehensive digital marketing platforms such as HubSpot are helping businesses advertise online efficiently and effectively. Almost 80% of companies use
Artificial intelligence (AI) is revolutionizing digital marketing by offering enhanced efficiency and growth for businesses. The impact of AI in
BERT claims that every output is connected to every input. This implies a dynamic connection that evaluates the weighting of
iPhone users may have gotten a notification that a new update was available during the last week of April. Business
When you take a look at a marketing plan, there are so many different elements it can be confusing for
When looking at your marketing strategy, you need to consider all of the different parts and how they can work
With nearly half of all Google searches being conducted for local results, it makes sense for companies that offer local
Did you know that PPC is the third-highest on-page conversion generator? It’s true. Since over 95% of consumers check the
Your eCommerce company is trying to figure out a way to make more sales and find new customers. As you
Digital marketing has disrupted the traditional marketing status quo, providing business owners more opportunities than ever to reach target consumers
The rise of the digital economy has made search engine optimization (SEO) one of the most prevalent and useful tools
Commercial real estate businesses and investors can gain a significant edge in the market through proper optimization of their websites
Search engine optimization (SEO) is a critical element of an effective digital marketing strategy. It involves many different moving parts
Creating a great digital marketing strategy that will support your company’s growth and increase your revenue is a key element
You’ve done all the work you can to boost your site’s SEO and realize that minor adjustments won’t get you
Over the past decade, search engine optimization has evolved from a niche skill into the cornerstone of a strong digital
Shopify’s easy-to-use platform can enable you to start or grow a successful online storefront. With innovative eCommerce and blogging tools,
Creating a subdomain can help point your website’s users in the right direction and organize your site into different sections.
How are you advertising your business? Do you have a well-designed, responsive website? Does your company have a presence on
Did you know that 68% of people start their online experience with a search engine? What about the fact that
SEO has a long list of benefits that apply to any business that wishes to boost its online presence. The
If you are a doctor or medical practitioner, you know how difficult running a practice can be. You also know
Lawyers are highly skilled professionals. They spend years getting an education and crafting their knowledge in their practice area. Most
SEO is a multi-faceted marketing approach, ensuring a website is visible to search engines and consumers. A company’s SEO can
Research indicates that more than half of all organic web traffic is generated by search engine queries. This isn’t surprising
As the population ages, more people are searching for assisted living communities to spend their later years in. They are
While SEO is vital to any organization’s success, it’s especially critical for assisted living communities. Pew Research Center revealed that
Do you own or manage a drug addiction rehabilitation facility? Would you like to spread the word about your treatment
Whether you help personal injury victims recover compensation, structure custom estate plans, or provide criminal defense, most clients turn to
Any business that wants to find success must have a strong online presence, including medical facilities. Most patients use the
You may have heard the term “dentist SEO” if you’ve done any marketing research lately. As customers change how they
A successful medical practice needs a few key things to thrive. It all starts with great providers and staff who
Headless CMS empowers you to create web content that revolves around your goals and target users, rather than the demands
If you find yourself needing to migrate a WordPress website, it may seem like a big undertaking. But sometimes, it’s
The worldwide web provides access to an enormous pool of potential customers. Nothing stays the same forever and products, marketplaces,
In the world of business, the more potential customers you can reach, the greater sales and profits are possible. In
When it comes to website migration, SEO impact is a legitimate concern. Many people fail to realize that any change
Cyber threats are growing more sophisticated by the day, and with more sites online than ever before—1.09 billion, to be
The digital marketing landscape allows every business to spread its wings and propel toward success. The rise of video content
Is all your hard-earned money going to waste? We know how frustrating it can be to feel like you’re giving
Using search engines for your business makes you discoverable to the average viewer, and also helps you reach your target
In this modern digital landscape, there is no better way to generate conversions than to advertise on the highly populated
Devices using voice search technology are no longer a thing of far-off, futuristic possibilities – it’s something we use every
Accessibility standards for websites are an important consideration for business owners and web developers, but one that is often overlooked.
Google Ads are critical. Businesses can use them to broaden their reach, connect with their target market, and increase their
HubSpot is an outstanding tool in your customer relationship management arsenal, delivering precise client insights for valuable leads, increased sales,
Customer relationship management helps you find patterns in client data, understand your target audience better, and seize opportunities to improve
There’s SEO (search engine optimization)… and then there’s GEO (generative engine optimization). SEO is built around traditional search engines, while
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A Growth Story: elk Marketing Marks 2nd Year on Inc. 5000 List
Our second Inc. 5000 recognition affirms the enduring power of collaboration and the value of our client partnerships.
There’s SEO (search engine optimization)… and then there’s GEO (generative engine optimization). SEO is built around traditional search engines, while
