UGC Creative for Meta Ads: Sourcing & Testing Strategies
To reach your target audience online, you have to disrupt the scroll. Polished, highly branded content isn’t as effective for users with ad fatigue. But user-generated content (UGC) ads are better at inspiring your audience to stop scrolling and listen, since they come across as relatable content. In fact, EMarketer says that 60% of consumers consider UGC ads to […]