Ads Have Arrived in ChatGPT: What the Future of AI Search Could Mean for Brands

A screenshot showing a chatbot response about improving eCommerce conversion rates alongside a sponsored sidebar advertisement for elk Marketing.

At the start of 2026, OpenAI began testing advertising inside ChatGPT, bringing paid messages into conversations people already use to compare products and solve everyday problems. The rollout arrived after a change many internet users had already begun to recognize. Rather than typing a few chopped-up keywords into a search box, people now ask AI […]