Optimizing for ChatGPT Search: What’s Different from Traditional SEO

A person holds a smartphone displaying ChatGPT recommendations for long-distance running shoes, including product images and source citations.

As customers increasingly turn to ChatGPT for information, businesses need to adapt to stay visible online. A traditional search engine optimization strategy is no longer enough. Optimizing for ChatGPT search helps your business show up in searches by high-intent users so you don’t miss out, even when customers aren’t browsing Google Search results. Discover in […]