Fourth of July Sales Show the American Consumer Is Still Spending, But Only When the Deal Is Right
Memorial Day has come and gone, but the Fourth of July is already shaping up as the bigger test for retailers this summer. This year’s holiday carries added meaning, with July 4, 2026, marking 250 years of American independence and putting fresh attention on how the country celebrates and spends.
The added attention is showing up in survey data, with the National Retail...