Generative AI has rearranged how people find what they want online, and many businesses are learning that the search tactics they relied on for years no longer behave the way they expect. For nearly three decades, the arrangement between Google and the companies that depended on it was relatively simple. Businesses climbed the rankings, Google sent visitors to their websites, and...

Product schema markup ensures the most vital information about your product is featured in search engine result pages (SERPs). Implementing this structured data makes the product page easy to crawl, index, and cite for AI-enabled search engines. It then ensures that the key product points of price, rating, and availability are easy to scan by online shoppers, increasing...