The Marketer’s Glossary of AI Search: Understanding GEO, AEO, & the Future of SEO
AI-driven search compresses the customer journey into conversational, synthesized answers. Generative engines like ChatGPT, Perplexity, and Gemini, and answer engines such as Google AI Overviews and Bing Copilot select and assemble content from sources they trust. To win, marketers should run two complementary motions:GEO (generative engine optimization): making your brand easily...