iPhone users may have gotten a notification that a new update was available during the last week of April. Business owners may be aware of this update or have heard some online chatter about what this could mean for their advertising efforts because of a feature called App Tracking Transparency.This has caused some people to be concerned — but really, you don’t need to be! If your...

When you take a look at a marketing plan, there are so many different elements it can be confusing for business owners to understand. If you think of marketing like a tree, with many branches that combine to make the tree, it can be easier to see how everything works together.Each branch — SEO, advertising, email marketing, social media, website, content, and more — is just a small...

When looking at your marketing strategy, you need to consider all of the different parts and how they can work together to create new business for your company. If you think of a big, strong oak tree as your strategy, with large branches, you can envision each branch being a portion of the overall strategy. One branch might be your social media platform(s), one might be your...

With nearly half of all Google searches being conducted for local results, it makes sense for companies that offer local services or products (especially those with a physical storefront) to aim to see their search engine optimization (SEO) results in both the main organic listings and in the local search results. Local SEO is one way to generate traffic via marketing services to...

Did you know that PPC is the third-highest on-page conversion generator?It’s true. Since over 95% of consumers check the internet for local businesses (products, services, venues, etc.), it’s logical that they’ll click on an advertisement or listing that appeals to them.When an ad is clicked, it directs the visitor to the advertiser’s website, product listing, or PPC landing page,...

Your eCommerce company is trying to figure out a way to make more sales and find new customers. As you research different ways to do this, you may have come across the term SEO, which stands for search engine optimization. SEO can look intimidating to many business owners because there are a lot of different elements that make up a good SEO program.Many eCommerce companies, whether...